Align Scale Brand Kit
Version v1.0 · September 2026
Prepared by Align Scale
CONTENTS
  logos/         SVG logos. "-light" = dark ink for light backgrounds, "-dark" = light ink for dark backgrounds.
  motion/        Animated SVG loader. Use as <img src="...">. CSS animation embedded, no JavaScript.
  tokens.css     Colour, type and motion tokens as CSS custom properties.
  colors.json    The palette with hex / rgb / cmyk values.
TYPE
  Primary:   Plus Jakarta Sans · SIL Open Font License 1.1 · fonts.google.com/specimen/Plus+Jakarta+Sans
  Secondary: Martian Mono · SIL Open Font License 1.1 · fonts.google.com/specimen/Martian+Mono
LOGO RULES
  Minimum size: 48px on screen, 12mm in print.
  Clear space:  half the mark's height on every side.
  · Do not rotate the mark
  · Do not change the stroke weight
  · Do not fill the shapes
  · Do not place the signal colour inside the mark
  · Do not add shadows, gradients or effects
  · Do not use below the minimum size
Questions: alignscale.com
